Tata Group’s super app ‘Tata Neu’ to take on Amazon, Jio platforms
Tata Group has announced to launch its much-anticipated super app called ‘Tata Neu‘ on April 7, as it attempts to take on Amazon and Jio Platforms amid the stupendous growth in the consumer digital economy space in the ‘mobile-first’ country.
Tata Group, which has been testing ‘Neu’ with its employees for some time, aims to stop different loyalty offerings by BigBasket and 1mg, etc, and merge them with ‘NeuCoins‘.
The company revealed the launch date of ‘Neu’ on its app as well as on Google Play Store, stating that “start your new journey with us on April 7”.
The company said, “Experience the rewarding world of Tata Neu, packed with exclusive offers, benefits, and privileges. It’s your one-stop shop for a seamless shopping and payments experience.”
“Find everything from groceries, to gadgets, to getaways on Tata Neu. Pay instantly for any of your online and in-store purchases, utility bills, and more, using Tata Pay. The users also get rewarded every time they shop, book flights and hotels and more.” it added.
“Consume cutting-edge digital content, make payments, manage your finances, plan your next holiday or perhaps just your next meal – there are lots to explore and experience in the world of Tata Neu,” the company added.
One can make payments across multiple Tata brand apps, websites, and in-store using NeuCoins, cards, UPI, EMI, and more. Other companies like Amazon, Paytm and Reliance Jio have already built their super apps, where they provide services such as payments, content streaming, shopping, travel bookings, groceries, etc.
Mukesh Ambani-owned Reliance Industries’ JioMart is also set to get into the super app business. Globally, successful super apps have been built around core services like social messaging, digital payments, food tech, e-mobility, online shopping, paying utility bills, and so on.
[With Inputs from IANS]
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Wonderful to know about the new app from TATA, we badly need Indian digital platforms to counter the social media and Big tech companies, as early as possible, May be something will be coming soon to counter Facebook, Instagram, Twitter
Very good!