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A mass-adopted Arattai could become the consumer entry point for Zoho's broader suite of business applications, including CRM, finance and productivity tools
Opinion

Can Arattai be Zoho’s strategic doorway to market leadership?

Ganesan Subramanian - 0
The Arattai strategy that could reshape Zoho This article forms the strategic conclusion to the multi-part series examining Arattai’s competitive landscape against Big Tech incumbents....
Arattai, in its proposed new Avatar: AI economics, responsibility, and a ralistic growth outlook
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 3

Ganesan Subramanian - 0
The previous 2 parts of the article can be accessed here: Part 1, Part 2. This is the third part. A possible positioning strategy The final...
How Arattai, in its proposed new avatar, can reach beyond your contacts and make you a participant, not just a viewer
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 2

Ganesan Subramanian - 0
The previous 1st part of the article can be accessed here: Part 1. This is the second part. A possible positioning strategy Arattai's alternative to algorithm-driven...
Instead of competing feature by feature, Arattai could differentiate itself by combining messaging, social media, professional networking and payments in one application.
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 1

Ganesan Subramanian - 0
A possible positioning strategy The caveat first Let me start with a caveat: Zoho is probably the best IT product company India has ever had, and...
Govt cites traceability concerns over usernames
Social Media

Government issues notices to Telegram, Signal a day after WhatsApp warning

PGurus Newsdesk - 0
India's messaging app scrutiny grows: Telegram, Signal next in line after WhatsApp The Union Ministry of Electronics and Information Technology (MeitY) is set to send...

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