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A mass-adopted Arattai could become the consumer entry point for Zoho's broader suite of business applications, including CRM, finance and productivity tools
Opinion

Can Arattai be Zoho’s strategic doorway to market leadership?

Ganesan Subramanian - 0
The Arattai strategy that could reshape Zoho This article forms the strategic conclusion to the multi-part series examining Arattai’s competitive landscape against Big Tech incumbents....
Arattai, in its proposed new Avatar: AI economics, responsibility, and a ralistic growth outlook
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 3

Ganesan Subramanian - 0
The previous 2 parts of the article can be accessed here: Part 1, Part 2. This is the third part. A possible positioning strategy The final...

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