Home Tags Zoho

Tag: Zoho

A mass-adopted Arattai could become the consumer entry point for Zoho's broader suite of business applications, including CRM, finance and productivity tools
Opinion

Can Arattai be Zoho’s strategic doorway to market leadership?

Ganesan Subramanian - 0
The Arattai strategy that could reshape Zoho This article forms the strategic conclusion to the multi-part series examining Arattai’s competitive landscape against Big Tech incumbents....
Arattai, in its proposed new Avatar: AI economics, responsibility, and a ralistic growth outlook
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 3

Ganesan Subramanian - 0
The previous 2 parts of the article can be accessed here: Part 1, Part 2. This is the third part. A possible positioning strategy The final...
How Arattai, in its proposed new avatar, can reach beyond your contacts and make you a participant, not just a viewer
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 2

Ganesan Subramanian - 0
The previous 1st part of the article can be accessed here: Part 1. This is the second part. A possible positioning strategy Arattai's alternative to algorithm-driven...
Instead of competing feature by feature, Arattai could differentiate itself by combining messaging, social media, professional networking and payments in one application.
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 1

Ganesan Subramanian - 0
A possible positioning strategy The caveat first Let me start with a caveat: Zoho is probably the best IT product company India has ever had, and...
From challenger to contender: How Zoho could disrupt Microsoft with a gold government-focused strategy
Opinion

Can Zoho topple Microsoft? A strategic wedge, Part 2

Ganesan Subramanian - 0
The first part of the article can be accessed here: Part 1. This is the second part From challenger to contender In Part 1 of this...
Zoho’s rise signals India’s transformation from the back office of the world to a global design hub—directly challenging Microsoft’s decades-long dominance in office productivity and enterprise IT
Opinion

Can Zoho topple Microsoft?… Part 1

Ganesan Subramanian - 0
The rise of India’s quiet tech giant Zoho For decades, the Indian IT story has been about outsourcing: coding for others, servicing global giants, keeping...

BOOKS