India TWS shipment grew 217.9 percent to 7 million units
Despite the global negative trend in smart personal audio shipments, India was the only country that registered a huge 55 percent growth in the second quarter (Q2) this year.
According to market research firm Canalys, worldwide smart personal audio shipments fell by 1.7 percent year on year to 98.1 million units. India, the world’s third largest smart personal audio market, increased shipments by a massive 55 percent.
But growth in India was insufficient to offset the overall global decline, with the US down 1 percent and China down 13 percent. True Wireless Stereo (TWS) was the only smart personal audio category to grow, recording 8 percent growth at 63 million units, and India is the key driver behind the TWS growth.
“Without India’s impressive growth, the global TWS market would have gone into a decline,” said analyst Ashweej Aithal.
“India’s massive appetite for smart personal audio devices is for local and global players to tap into. But vendors must rethink their strategies in this highly competitive market in an increasingly challenging economic environment,” Aithal added.
Consumers in India are quickly moving to TWS, leading to growth in the wireless earphones category slowing to 11.1 percent. TWS shipments in India grew 217.9 percent to 7 million units, an 11 percent global share, its highest ever.
[With Inputs from IANS]
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