Amazon faces EU scrutiny on algorithms and Ad transparency
The European Commission has issued Jeff Bezos founded Amazon, a request for information (RFI) under the Digital Services Act (DSA) regarding its e-commerce operations by July 26, failing to which it could impose periodic penalty payments on the tech giant.
The commission has to provide more information on the measures the platform has taken to comply with the DSA obligations related to the transparency of recommender systems and their parameters, as well as to the provisions on maintaining an ad repository and its risk assessment report.
Amazon is been asked to provide detailed information on its compliance with the provisions “concerning transparency of the recommender systems, the input factors, features, signals, information, and metadata applied for such systems and options offered to users to opt out of being profiled for the recommender systems”.
“Amazon must provide the requested information by July 26, 2024. Based on the assessment of the replies, the Commission will assess the next steps. This could entail the formal opening of proceedings pursuant to Article 66 of the DSA,” the Commission said. Moreover, it mentioned that it can impose fines for incorrect, incomplete, or misleading information in response to RFIs under Article 74 (2) of the DSA.
The company also has to provide more information on the design, development, deployment, testing, and maintenance of the online interface of Amazon Store’s Ad Library and supporting documents regarding its risk assessment report.
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the same action should start in Bharat.