I&B Ministry asks media not to promote use of electronic cigarettes

Media entities are advised to ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaigns

PGurus Newsdesk

May 10, 2023

Media entities are advised to ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaigns

Govt cautions against electronic cigarette promotion at media events

During a business summit, the Union Ministry of Information and Broadcasting highlighted the violation of provisions for promoting electronic cigarettes and asked the media to ensure that it does not happen again.

In a notice to all media organizations, including print, electronic and digital, the Ministry said: “It has been brought to the notice by the Ministry of Health and Family Welfare that in a recently organized Business Summit in New Delhi by a prominent media house, the forum was apparently used to promote electronic cigarettes.”

“Such an action was in violation of Section 4 of the Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage and Advertisement) Act, 2019 which prohibits advertisements that directly or indirectly promote the use of electronic cigarettes,” it said.

It said that the print, electronic, and digital media entities are “accordingly advised to ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaigns etc.”.

[With Inputs from IANS]

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