ASUS announces #DiscardResponsibly campaign
ASUS, the Taiwanese tech company said on Wednesday that it will help consumers in India responsibly dispose of their e-waste. They are offering free home pick-up for discarded gadgets.
The #DiscardResponsibly campaign will go live on International E-waste Day, which falls on October 14, and will run till October 31.
Leon Yu, Regional Director, System Business Group, Asus India & South Asia said that this campaign aims at spreading awareness and at the same time, encourage people to take accountability of their ecosystem by adopting eco-friendly practices.
The United Nations claims that each person on the planet will produce an average of 7.6 kgs of e-waste in 2021. This means that a massive 57.4 million tonnes will be generated worldwide.
Only 17.4 percent of this electronic waste containing a mixture of harmful substances and precious materials will be recorded as being properly collected, treated, and recycled.
ASUS has released a toll-free number and a microsite (https://asus.in/discardresponsibly/) to activate the e-waste management drive, to provide information such as name, contact number, email, and address to schedule a pick-up slot.
The company is also driving the campaign via its retail network.
“More cooperative efforts are required to make people aware of this increasing issue and take appropriate countermeasures supported with appropriate research and training,” said Yu.
[With Inputs from IANS]
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