AIWA to launch many new products in India
Japan’s AIWA is a big consumer electronics brand. They are introducing many products in India. A top executive from the company said that not only the audio products but video products and lifestyle goods will be added to the Indian market to achieve a billion-dollar business.
Founded in 1951, Japan-based AIWA has established itself as a pioneer in the consumer electronics space and is considered one of the most recognizable brands in the personal audio segment. The brand has returned in various key markets across the world, including India.
The company unveiled MI -X450 PRO ENIGMA and MI-X 150 Retro Plus X speakers as part of the MI-X Series. They are priced at Rs.59,990 and Rs.24,990 respectively. The SB-X350A, SB-X350J, and SB-X30 are priced at Rs.19,990, Rs.17,990, and Rs.2,799, respectively.
Ajay Mehta, MD, AIWA India said that they are announcing the new standard in luxury acoustics from AIWA, Japan with the range of MI-X Series and SB-X series.
The new Hi-Fi range will be available at Reliance Digital Stores, Amazon, and their key
retail partners across the country.
MI -X450 PRO ENIGMA comes with a triple-driver set-up, Bluetooth version 5.0
and a built-in Lithium-ion battery. It supports a frequency response of 50Hz to 15KHz, with a custom-engineered audio limiter that helps in delivering distortion-free sound at the maximum volume.
MI-X 150 Retro Plus X has AIWA’s best sound-first philosophy. Built with best-in-class technology and the highest quality audio components, MI -X 150 Retro Plus X delivers the best-in-class audio performance. It also has high-efficiency amplifiers – class H&AB and Dual-link Technology that significantly improve the quality of audio.
SB-X350A, SB-X350J, and SB-X30 are from the SB-X350 series. The series is known for serious audio performance and is fast becoming the reference for audiophiles across the world. Both SB-X350A and SB-X350J have TWS Multi-Link Technology to give synced
audio playback from multiple speakers, the company said.
Ajay Mehta, MD, AIWA India said that they are announcing the new standard in luxury acoustics from AIWA, Japan with the range of MI-X Series and SB-X series. He further added that the series will deliver an amazing experience with an enhanced sound and
luxurious quality. Additionally, with the range, they expect to increase their market
share significantly. The Indian market has always been very special to AIWA and
with these devices, they hope to soon see AIWA as the ‘brand of choice’ in the
country.
[With Inputs from IANS]
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