“Modi ka Parivar Hun” adds ammo to BJP’s campaign
Ahead of the upcoming Lok Sabha elections, BJP has launched a new campaign: a song on the theme ‘Main Modi ka Parivar Hun‘.
Prime Minister Narendra Modi has shared this song on his X account and has captioned it: “Mera Bharat, Mera Parivaar.”
The campaign song depicts the faith people have in Prime Minister Modi and BJP’s poll mantra ‘Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas‘.
The three minutes 13 seconds long video features Prime Minister Modi interacting with several people who appear to be beneficiaries of various welfare schemes announced by the Central government. The song also shows people from all sections of society connecting with the Prime Minister through these schemes and how the nation has progressed under his leadership over the past decade.
The lyrics of the song go: “He lives in the house of my heart, always cares about me…He understands my pain and suffering, remains involved in my happiness…He is not standing alone here, I am his world…I am Modi’s family.”
The slogan ‘Mera Bharat, Mera Parivaar’ was coined by the Prime Minister in response to a personal remark made by opposition leader Lalu Prasad Yadav.
This comes the very day the Election Commission will announce the dates for the upcoming general elections.
Earlier, aiming to reach out to the youth and first-time voters and to win their support for the upcoming 2024 Parliamentary elections, BJP launched a digital campaign titled ‘Pehla Vote Modi Ko’.
Through this digital campaign, the party is highlighting the work done by PM Modi-led government in the last 10 years.
A dedicated web portal was launched, where first-time voters could register themselves and take a pledge to extend support to Prime Minister Narendra Modi-led government for its third term.
Along with this, many youth-centric campaign videos have also been released to strike a chord with them on issues like education, health, and jobs.
Through the youth-focused digital campaign, the party has sought to lure and persuade first-time voters.
It is hoping to build connections with first-time voters in every corner of the country and win over their support in re-electing PM Modi-led government for the third term.
Whether it is revitalizing the education sector through the National Education Policy or increased connectivity through metros via 5G and UPI, the campaign has been designed to elicit their interest and participation.
A series of short, engaging, and trendy videos are also being released to capture the sentiment among the youth.
Some of the popular themes that will be put through trendy videos in the coming days include — (a) 1 Lakh+ Startups & 100+ unicorns due to policies like Startup India; (b) National Education Policy 2020 revamping India’s educational landscape; (c) 390 new universities, 7 IIMs, 7 IITs, and 15 AIIMs established in the last 10 years, (d) Expressways, Vande Bharat trains, Shri Atal Bihari Vajpayee Trans Harbour Link reshaping the country’s infrastructure; (e) Successful hosting of the G20 summit is an example of India’s elevated status in global affairs; (f) Chandrayaan 3, Mangalyaan and the Aditya L1 mission; (g) From UPI, to 5G technology, India’s digital landscape’s rapid transformation, and (h) Initiatives like 6-month paid maternity leave, 33 percent reservation for women in Parliament, and Beti Bachao Beti Padhao, are some examples of PM Modi-led government’s commitment to gender equality and women empowerment.
Notably, the latest campaign is BJP’s yet another push to mobilize the support of the masses and build an ‘atmosphere’ for the 400-plus target for BJP-led NDA.
Many campaigns like Gaon Chalo Abhiyaan, ‘Isilye log Modi ko chunte hain‘ are already galvanising public opinion.
[With Inputs from IANS]
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