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A mass-adopted Arattai could become the consumer entry point for Zoho's broader suite of business applications, including CRM, finance and productivity tools
Opinion

Can Arattai be Zoho’s strategic doorway to market leadership?

Ganesan Subramanian - 0
The Arattai strategy that could reshape Zoho This article forms the strategic conclusion to the multi-part series examining Arattai’s competitive landscape against Big Tech incumbents....
Arattai, in its proposed new Avatar: AI economics, responsibility, and a ralistic growth outlook
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 3

Ganesan Subramanian - 0
The previous 2 parts of the article can be accessed here: Part 1, Part 2. This is the third part. A possible positioning strategy The final...
How Arattai, in its proposed new avatar, can reach beyond your contacts and make you a participant, not just a viewer
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 2

Ganesan Subramanian - 0
The previous 1st part of the article can be accessed here: Part 1. This is the second part. A possible positioning strategy Arattai's alternative to algorithm-driven...
Instead of competing feature by feature, Arattai could differentiate itself by combining messaging, social media, professional networking and payments in one application.
Opinion

Can Arattai out-compete WhatsApp, Instagram and YouTube together?… Part 1

Ganesan Subramanian - 0
A possible positioning strategy The caveat first Let me start with a caveat: Zoho is probably the best IT product company India has ever had, and...
Govt cites traceability concerns over usernames
Social Media

Government issues notices to Telegram, Signal a day after WhatsApp warning

PGurus Newsdesk - 0
India's messaging app scrutiny grows: Telegram, Signal next in line after WhatsApp The Union Ministry of Electronics and Information Technology (MeitY) is set to send...
The Centre has sought a detailed explanation from Meta over WhatsApp's upcoming username feature, citing concerns over privacy, impersonation and online safety
Laws

Govt Cracks Down On WhatsApp’s Username Feature, Seeks Meta’s Reply In...

PGurus Newsdesk - 1
Centre raises concerns over impersonation and online fraud as Meta asked to explain privacy safeguards behind WhatsApp's upcoming username system The Centre has issued a...
Security tightened across Delhi and Uttarakhand after intelligence inputs warn of a possible terror threat targeting sensitive locations
Law and Order

Khalistani Terror Alert: Delhi, Uttarakhand On High Alert After Threat Inputs

PGurus Newsdesk - 0
Khalistani terror threat prompts high alert in Delhi, Uttarakhand; security stepped up at temples, key installations A high alert has been sounded across Delhi and...
Meta's investment in CRED coincides with founder Kunal Shah's appointment as the new global head of WhatsApp
Business

CRED Founder Kunal Shah Named New Global Head of WhatsApp

PGurus Newsdesk - 0
The deal gives Meta a 20 per cent stake in CRED and elevates founder Kunal Shah to one of the most influential leadership roles...
Apex court raises serious concerns over monopoly, consent, and exploitation of user data as it hears Meta and WhatsApp’s appeal against CCI penalty
Law and Order

Supreme Court of India slams WhatsApp, Meta over privacy policy

Team PGurus - 0
You cannot play with Indians’ privacy, Supreme Court tells Meta and WhatsApp Admonishing global tech giants, the Supreme Court of India on Tuesday told Meta...
Ruling closes loophole on non-ad data use, addresses 2021 policy backlash
Laws

User’s consent mandatory for WhatsApp for collection of advertising & non-advertising...

Team PGurus - 0
NCLAT ruling extends consent rule to WhatsApp’s ad and non-ad data use Appellate tribunal NCLAT on Monday clarified that its order in the WhatsApp matter...
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