Business

Zomato integrates grocery delivery via Blinkit; kicks off grocery delivery on main app

Once the acquisition of Blinkit is closed, Zomato will experiment with cross-leveraging its customers base for Blinkit and vice versa

PGurus Newsdesk

August 28, 2022

Once the acquisition of Blinkit is closed, Zomato will experiment with cross-leveraging its customers base for Blinkit and vice versa

Zomato to let you order groceries through the main platform soon

Zomato has integrated with Blinkit for delivering groceries on its main app and has kicked off the pilot test in Delhi-NCR, as the online food aggregator aims to “accelerate” the 10-minute delivery platform’s journey to profitability.

The pilot test is currently being organized in select circles in Delhi-NCR, and after analyzing the response, it will be expanded to other cities as well, according to company sources.

Once the acquisition of Blinkit is closed, Zomato will experiment with cross-leveraging its customer base for Blinkit and vice versa, its Founder and CEO Deepinder Goyal has stressed.

“The Blinkit app will continue to operate independently. We will also start working on integrating the delivery fleet back-ends which should drive higher delivery efficiency over time,” he had said in the letter to shareholders.

Tech integrations between the two companies will accelerate the pace of progress at both ends.

According to the company, the losses for Blinkit are coming down every month — from Rs.2,040 million (about $26 million) in January 2022 to Rs.929 million ($12 million) in July. Blinkit has also shut down a number of unviable dark stores, which were not scaling and the team will continue to evaluate non-performing stores.

“Quick commerce cuts across a wide range of essential spending including grocery, fruits and vegetables, beauty and personal care, OTC medicines, and stationery items, among others. Therefore, we expect the overall customer base, average order value as well as monthly order frequency to be higher than food delivery,” according to the company.

[With Inputs from IANS]

PGurus is now on Telegram. Click here to join our channel and stay updated with all the latest news and views

For all the latest updates, download PGurus App.