Instagram creators can charge for subscriptions under new test service
Meta-owned photo-sharing platform Instagram has launched a new feature that will allow creators to offer exclusive content to paid followers. This way, the content creators on Instagram will soon earn money through paid subscribers, a feature that they have been working on for some time now.
The company said in an official release, “Based on strong creator feedback, we’re ready to now bring this business model to creators on Instagram.”
The first version of subscriptions on the platform is being tested with three major integrations – Subscriber Lives, Subscriber Stories, and Subscriber Badges. Subscriber Lives allows creators to broadcast exclusive live videos to their subscribers, allowing them to engage more deeply. Subscriber Stories will allow creators to create stories exclusively for their subscribers. Subscriber Badges are meant to indicate paid subscribers.
The subscribers will also receive a special badge that will make these subscribers stand out in the comments section of Instagram posts and the creators’ inboxes.
The official added, “With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”
In a statement on Facebook, Meta CEO Mark Zuckerberg said, “Launching a test of subscriptions on Instagram in the US today. This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories. I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.”
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