BJP defensive will only yield so much, it needs to go on the offensive and ramp up all possible mechanisms, particularly IT and thinking out of box schemes.
Going by how poorly BJP IT Cell performed in recent state elections, one would wonder if there is such a thing as BJP IT Cell. 400 million Indians carry smart-phones (not mobile phones) today and it has a penetration much beyond urban areas into rural areas. You hear about all the good work done by BJP in the three states they lost in Hindi belt, but I have not seen a single message or video on social media. We hear from some TV interviews, the work done on electricity, cooking gas and many other factors, and you would think there would be simple videos, messages on giving the statistics, comparing how things were before to today, or even real interviews of people who benefited for each state voters whether it is Jan Dhan, cooking gas or even timely pension.
In this era of instant information and slick videos, when negative messages are bombarded day and night both on Social media and TV media, this is a suicidal strategy to ignore IT.
Also, how about exposing Congress on whether it is corruption, terrorism or even conversions? Not a single terror incident occurred during the Modi regime affecting common man and during Sonia rule, the number of terror incidents and victims is next only to war-torn Iraq and India was not even at war! How Congress watered down vigilance and laws so as not to affect Muslim sentiments and exposed mostly Hindus to terrorism deaths and havoc. How about interviewing the real terror victims, many of whom were maimed and how their families suffer when a breadwinner gets hurt. I get my tax refund almost immediately now, whereas, before Modi, it used to take months. Enormous infrastructure work is being done, not just roadways, but also railways and waterways. Why not ask the common man, a Metro Commuter in Delhi as to how his commute time has reduced thanks to the Metro! If a focused effort to show how things were before and how they are today is made, there will be night and day difference.
How about what Manmohan Singh said, ‘Muslims have the first right to country’s resources’ to what Modi says – ‘Sabke Saath, Sabka Vikas’? The contrast is extremely powerful; get the real statements and show how Congress’s way is of dividing and Modi’s is a way of uniting.
Nah, nothing like that happened and there is somehow a feeling that speeches alone will suffice. In this era of instant information and slick videos, when negative messages are bombarded day and night both on Social media and TV media, this is a suicidal strategy to ignore IT. For those of us who want BJP and Modi to win, we do not understand the mindset. Seems like, the attitude is let us get Modi Ji to come, give a bhaashan and we will sit back and relax. There also seems to be an impression, giving messages on Twitter will suffice, which is completely wrong. For heaven sake, at least learn from the enemy. During Presidential elections when Reagan stood, he asked a simple question, “Are you better off today than 4 and a half years ago?” People understood and the rest, as they say, is history.
Most importantly, an offense is the best defense, but where is the offense? Why is Rafael being pushed so strongly?
What is BJP’s strategy on the lies being peddled again and again on Rafael? Apparently, BJP gave 70 press conferences, but the power of repetition of lies by Congress, again and again, make even a lie to become the truth or at least sow doubts in the mind. Where is the offensive on Congress deeds and scams? I heard Modi Ji talk about Quattrocchi mama but most young people do not even know who Quattrocchi is. How about phone banking, coal scam, 2G scam, and all the scams? How about dramatizing in a Pixar or cartoon type video on how phone banking comes about, a rich crony capitalist calls up the finance minister and finance minister calls up the bank CEO and bank CEO provides the loan with a small cut and big chunk goes to Congress coffers. Modi Ji said 52 lakh crores were given away like this, is there a way to help the public understand what 52 lakh crores can do – it can pay personal income taxes for 13 years; it can wipe out farmers debt or maybe even connecting all the rivers. Karti Chidambaram I understand boasted on Twitter that he is worth 100 billion dollars (not rupees), put it on and ask people. Of course, the problem will be for BJP why is Chidambaram still roaming free?
Most importantly, an offense is the best defense, but where is the offense? Why is Rafael being pushed so strongly? The idea is to wipe out clean and scam free image of Modi and sow strong seeds of doubt to take away BJP’s advantage of scam free Government over Congress? ‘Death by a hundred cuts‘ is a real workable strategy and BJP defensive will only yield so much, it needs to go on the offensive and ramp up all possible mechanisms, particularly IT and thinking out of box schemes like Chai pe Charcha or accomplishments melas with simple messages on developments in all languages.
Will BJP IT cell wake up and take the challenge?
1. The views expressed here are those of the author and do not necessarily represent or reflect the views of PGurus.