Clothing brand Fabindia had promoted their new collection for Diwali. They tweeted a promotional post depicting models wearing their new Diwali 2021 collection which read, “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.”
The brand faced the furor of people who were irked by Fabindia’s promotion calling it “defacing” the Hindu festival of Diwali and terming it Jashn-e-Riwaaz. Many slammed the brand for unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival.
The tweet was described by several sections of social media as “culturally inappropriate”
The tweet was promptly removed after #BoycottFabIndia started trending on Twitter furiously.
There exist repercussions to every action, In the aftermath of attempts to abrahamise the Hindu festival, the clothing brand faced extreme backlash from the people. Fabindia slipped into losses after sales fell by a third during FY21, hurt by pandemic restrictions that forced the ethnic retailer to shut shop for several weeks followed by restricted timings throughout the year.
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And now they are daydreaming of raising Rs. 4000 crores through IPO. I believe that FabIndia’s IPOs will be severely undervalued and would bring more embarrassment to the anti Hindu company.
There may be more to the Rs.20 crore loss to FabIndia than the fashion fiasco of aligning with Mumtaz & Mohd fashions. Need to keep the momentum on such brands & extend their loses to next few years to send a strong message.