Clothing brand Fabindia had promoted their new collection for Diwali. They tweeted a promotional post depicting models wearing their new Diwali 2021 collection which read, “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.”
The brand faced the furor of people who were irked by Fabindia’s promotion calling it “defacing” the Hindu festival of Diwali and terming it Jashn-e-Riwaaz. Many slammed the brand for unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival.
The tweet was described by several sections of social media as “culturally inappropriate”
The tweet was promptly removed after #BoycottFabIndia started trending on Twitter furiously.
There exist repercussions to every action, In the aftermath of attempts to abrahamise the Hindu festival, the clothing brand faced extreme backlash from the people. Fabindia slipped into losses after sales fell by a third during FY21, hurt by pandemic restrictions that forced the ethnic retailer to shut shop for several weeks followed by restricted timings throughout the year.
- Modi satisfies the “Kaagaz nahin dikhayenge” gang by not giving any - January 27, 2022
- Brendan Taylor’s admission is proof that cricketers are still caught in the web of fixers: Sree Iyer - January 26, 2022
- Texas gunman was a follower of Tablighi Jamaat and had a history of abuse & crime, Sree Iyer reveals - January 22, 2022