New feature empowers users to prove the authenticity of their accounts
Indian microblogging and social media app Koo announced a voluntary self-verification feature on Wednesday, which will allow its users to self-verify their profile on the platform by using their government-approved ID card.
The accounts that are self-verified will get a visible marker in the form of a green tick. Self-verification will help the users of the Koo app to prove the authenticity of their accounts on the platform which will lend credibility to the thoughts and opinions that they share. Voluntary self-verification promotes the visibility of genuine voices.
Koo is the first ‘Significant Social Media Intermediary’ to enable this feature in accordance with Rule 4(7) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
The users will have to enter their government-ID number, enter the OTP, and on successful authentication, get self-verified with a green tick in their profile. The verification process is completed within a few seconds. The validation process is carried out by government-authorized third parties. Koo would not store any information during the process.
Aprameya Radhakrishna, Co-founder and CEO of Koo, said, “Koo is at the forefront of promoting trust and safety on social media. Users can now get self-verified in less than 30 seconds through our safe and secure verification process. This is a huge step towards lending greater authenticity to users and promoting responsible behaviour on the platform.”
Launched in March 2020, Koo app enables Indians to express themselves online in their mother tongue. Koo App is currently available in 10 languages – Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.
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