PepsiCo India partners with Israeli company N-Drip to help farmers improve water efficiency

N-Drip's technology has already been introduced in Uttar Pradesh, Punjab, and Rajasthan to improve water efficiency levels across thousands of hectares in the country by 2025

PGurus Newsdesk

March 17, 2022

N-Drip's technology has already been introduced in Uttar Pradesh, Punjab, and Rajasthan to improve water efficiency levels across thousands of hectares in the country by 2025

PepsiCo and N-Drip introduce water-saving and crop enhancing benefits to farmers

PepsiCo and N-Drip have announced a partnership to help farmers around the world adopt game-changing technology in water efficiency across 10,000 hectares (25,000 acres) by 2025. N-Drip uses a disruptive technology that provides precise irrigation, produces higher yields while saving water, without adding energy or needing water filtration.

Around the world, a countless number of farmers make use of flood or trench, irrigation to bring water to their crops, which floods the field at regular intervals, losing up to 70 percent of the water used. This technique is still deployed on 85 percent of all irrigated fields worldwide, roughly 600 million acres, even in water-scarce locations.

However, alternatives to flood irrigation are too expensive for many farmers to use and prohibit these farmers from selling their low-margin crops at a profit.

The PepsiCo and N-Drip program aims to improve water use efficiency by 15 percent by 2025 (against a 2015 baseline) in areas of high water risk, spreading regenerative agriculture practices across 7 million acres of farmland, and strengthening the livelihoods of more than 250,000 people in PepsiCo’s agricultural supply chain.

As a part of the global undertaking, the food and beverages giant PepsiCo India on Thursday announced that their partnership with N-Drip will help farmers in India increase water efficiency.

PepsiCo India Agro Director, Supply Chain, Pratap Bose said, “The initial response to the pilot project has been quite encouraging. We are already seeing improved crop yields, reduced fertilizer usage, and an average reduction of 39 percent water consumption compared to flood irrigation in states of Uttar Pradesh, Punjab, and Rajasthan.”

N-Drip’s technology has already been introduced in Uttar Pradesh, Punjab, and Rajasthan to improve water efficiency levels across thousands of hectares in the country by 2025, PepsiCo India added.

These states have begun to see evident results in the form of improved crop yields, reduced fertilizer usage, and an average reduction of 39 percent water consumption compared to flood irrigation.

N-Drip Chief Executive Officer Eran Pollak said the partnership with PepsiCo aims to remove barriers to access, introducing and implementing N-Drip technology to farmers in India.

“As PepsiCo sources crops from farms of all types and sizes, N-Drip’s proprietary technology allows our partnership to make precise irrigation accessible to all types of farmers, from those with massive farms to those with one-acre plots,” he added.

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