Tata Sky rebrands itself as Tata Play, firm drops name after an 18-year-run
Tata Sky – DTH provider has rebranded itself as Tata Play. Tata Sky a joint venture of Tata Group and the Walt Disney Company, has decided to drop ‘Sky’ from its brand name after an 18-year run. The company has mentioned that its business interests grow beyond Direct To Home services.
Tata Sky, claims to have over 19 million active subscribers. Going beyond DTH service, they have now included fiber-to-home broadband and Binge, which offers 14 OTT services.
The company also announced that Tata Play subscribers can now get access to Netflix via its Tata Sky Binge+ service. It already offers Amazon Prime Video and Disney + Hotstar OTT services through its Binge packs. Instead of paying separately for Netflix, you just have to top up your Tata Play wallet as per the Tata Play Netflix Combo pack. Just recently, Netflix slashed its subscription price to Rs.199 from Rs.499.
Harit Nagpal, MD & CEO – Tata Play said, “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business.”
He added, “I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market.”
Anurag Kumar, Chief Communications Officer, Tata Play Ltd., said, “The Tata Play brandmark and play mark takes inspiration from the “Tata” mark – borrowing and reinforcing the trust, quality, and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you fun, personalization, flexibility, freedom, quality, innovation, and connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala.”
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