Three key trends behind an underlying shift in consumer behaviour in India, says Twitter
Twitter on Tuesday revealed, after analyzing billions of tweets in India over a two-year period, how three key trends are behind an underlying shift in consumer behaviour in the country.
The ‘2022 Twitter Trends India‘ report found three biggest trends emerging to the top of conversation: ‘Finance Goes Social‘, ‘Fan-build Worlds‘, and ‘Entrepreneurship Hits Peak Culture‘.
Preetha Athrey, Director, Global Business Marketing, Twitter APAC said, “The report captures the themes and interests that are shaping consumer behaviour in the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow.”
The three trends were observed based on an analysis of billions of tweets from January 1 2020-December 31 2021.
Twitter said, “Finance Goes Social means that as people discuss and dive deeper into finance, related conversations have gone up by 62 percent in India. Communities of experts and everyday people are joining forces to share knowledge, sparking a 185 percent increase in financial literacy discussions.”
Conversations about money have evolved, and concepts like decentralized finance (DeFi and crypto) and digital assets have entered pop culture with NFT+Bollywood, Bollycoin, and Beyond Life emerging as hot topics.
In the second trend, Twitter observed that fans no longer just follow, they’re now calling the shots.
As fan clubs take charge of the conversation to create worlds they want to be a part of, discussions around fandom have gone up by 47 percent.
There has been a 22 percent increase in discussions around entrepreneurship.
Founders are building personal brands, while popular references like Shark Tank India Memes and Peak Bengaluru add humour and fun to the conversation, the report found.
“What’s inspiring is to see a 40 percent increase in women joining the conversation, with the talk around female entrepreneurship going up by a whopping 269 percent,” said Twitter.
[With Inputs from IANS]
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