Amazon to launch first-of-its-kind shopping experience in its clothing store
Amazon recently announced that it will launch its first apparel and fashion store in the US dubbed as Amazon Style. It will be the “first-ever physical apparel store” by the e-commerce giant and allow shoppers to digitally transfer physical products to trial rooms or the cash counter.
Amazon has been expanding its shopping service from the online world to the real world by opening physical retail stores in the US. First, the American e-tailer opened a high-tech grocery store called Amazon Go in many cities across the US.
Amazon said that the customers will find unique QR codes on clothing items that they can scan to get details about the products’ sizes, colors, and more. The scanned products will be saved in the Amazon app. After choosing the desired color and size of a product, a customer will be able to send the product to a trial/ fitting room to try them out.
The store will feature a variety of products including women’s and men’s apparel, shoes, and accessories from a mix of well-known and emerging brands, with prices catering to a wide range of shoppers.
In the fitting rooms, Amazon will add touch-screen displays, which shoppers can use to rate items or request different styles or sizes to be delivered to their fitting room.
Each item is then dropped off in a “secure closet” in the fitting room, which unlocks after a store associate delivers the clothing. This allows customers to continue shopping without having to leave the fitting room and find an employee, the company said.
Customers will rely heavily on their smartphone while they shop the store, using it to view additional colors and sizes, as well as notify store employees to put an item in their fitting room.
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