Business

German electronic manufacturing brand Hama forays into Indian market

Hama partnered with e-tailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to users

PGurus Newsdesk

November 28, 2022

Hama partnered with e-tailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to users

Hama plans to launch over 300 products with promise of premium German quality at an affordable price

On Monday, German electronic accessories manufacturer Hama announced its foray into the Indian market by forging partnerships with key distributors, retailers, and e-commerce giants in the country.

It has also partnered with e-tailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to millions of users in the country.

The company, which has a turnover of more than 550 million euros, entered India earlier this year and plans to launch over 300 products with the promise of premium German quality at an affordable price.

With over 18,000 products, Hama offers a diverse range in over 70 countries. Hama is into manufacturing various categories like gaming, computers, mobility, photo, video, audio, and multimedia, and has signed pacts with Supertron Electronics Pvt Ltd., Creative Newtech Ltd, and Limonics Distribution for pan-India distribution.

Priyam G Agrawal, Country Head said, “Soon, we will be celebrating 100 years in the electronics accessories business, and there is no better way to bring in our celebrations than by launching in India.”

“Hama is dedicated to serving the Indian consumer with the same determination, diligence, and service it has been providing to the German and European markets for more than 99 years now,” said Agrawal.

The accessories include gaming mice and headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified accessories for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods.

[With Inputs from IANS]

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