BJP has decided to keep the campaign for 2019 grounded, taking more feedback from the cadre and increasing interaction with local people.
Bharatiya Janata Party president Amit Shah has directed all Members of Parliament, including Union Ministers, to interact with prominent 25 people in their constituencies and enlighten them about the pro-poor programmes of the government. As the ruling party gets into the election mode, it is leaving no stone unturned in its endeavor to let people know about its achievements.
In their interaction with the local gentry, BJP MPs are expected to impress upon them about the schemes that have been reportedly carried out with some level of efficiency.
An adviser to a Union Minister informed this correspondent that each MP is expected to prepare a list of 25 important people in his or her constituency. It would include such persons as journalists, activists, teachers, and lawyers. The list will be sent to the local BJP unit. Once approved by the unit, the MP would meet the group.
The BJP leadership is of the view that what is needed is the dissemination of good work done by the Narendra Modi government. The party top brass is confident that the government has done very well for all sections of society, especially the poor, the adviser said. The party believes that all that is needed is proper and thorough propagation, he added.
Further, the exercise is not intended to get feedback from the local gentry. It is aimed at influencing the prominent people in all constituencies, the adviser said.
The BJP is convinced that smart messaging cannot only impress people with the Modi government’s achievements but also minimize the damage caused by such moves as demonetization and shoddy implementation of the goods & services tax or GST.
The party has studied the fiasco that its India Shining campaign proved to be in 2004. It believes that it has drawn right lessons from that campaign. India Shining, party bosses believe, failed because it was quite swanky, oriented around the sensibilities of the urban and upper-class populace. Emphasis on GDP and Sensex, for instance, found little palpability in rural areas and among poorer sections of society.
Therefore, the party has decided to keep the campaign for 2019 grounded, taking more feedback from the cadre and increasing interaction with local people. The coming together of anti-BJP parties and leaders has further intensified the ruling party’s efforts to go local.
In their interaction with the local gentry, BJP MPs are expected to impress upon them about pro-poor schemes like giving LPG cylinders and rural electrification, the schemes that have been reportedly carried out with some level of efficiency, the adviser said. The idea is to present the BJP as a pro-poor party, he added.
1. The views expressed here are those of the author and do not necessarily represent or reflect the views of PGurus.